Does your company revise your sales forcenoptimization strategy every year? What are you going to do in 2010? Your plans usually involve a long “to do” or wish list. The most common items on these lists include: Improving rep access to knowledge to sell effectively; More closely aligning sales and marketing; and Enhancing sales team communications.

- You know that doing these improvements will help your sales force, since it is ultimately up to your sales force to find relevant content, digest it, interpret it, fill in any missing gaps, and then adapt it to match customer needs.

- You know that doing these activities successfully will add more value and quality to customer interactions though better communication, sales collaboration, and access to relevant messaging

To act on their list, companies usually create multiple strategies using different teams that try the same tactics that other teams have tried in the past, but with a different spin.

- You also know that you are continually redoing your strategies year after year because they never quit seem to get you the results you wanted.

You try changing teams, changing leadership, or changing your methods, but you still don’t seem to gain any ground. In some cases, your initiatives seem to cause more problems than they fix.

- What don’t know is that one Sales Enablement strategy can address multiple items on the list and deliver results in a more cohesive way.

By approaching your wish list with a Sales Enablement initiative, your efforts will result in higher close rates, reduced operational costs, and increased revenue more efficiently and effectively.

Article: http://bit.ly/3qldZK

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