On March 23, 2010, the German speaking site http://carta.info published an interview with Prof. Peter Kruse about complexity and the net.
The following quote (my own translation) supports BizSphere’s knowledge management methods and user interface ideas, which aim to reduce the firehose of information (that marketing departments in B2B companies provide for sales people and channel partners plus what web 2.0 / enterprise 2.0 add) to what is relevant for a specific sales situation:
“…on the web, people use language way too undisciplined. Without a guiding context you can never be sure how a word used as a tag was meant. What’s the tag ‘drama’ worth, when one person tags pages from divorce lawyers because he is currently experiencing drama in his marriage and another person tags certain theatre productions in his city?”
In the BizSphere Sales Enablement solution we do allow ‘free tagging’ but in addition we force content, contacts, comments, etc. to be tagged in a defined enterprise language – the context. For example, the intersection points of the following taxonomies – or tagging dimensions – create a clearly defined space for all relevant sales information to “live in”:
- products, services and solutions
- information types
- regions and countries
Thanks to the tagging dimensions being defined specifically for each enterprise, they can be used as a common enterprise language – even across different mother tongues. The benefits for the seller are simple yet effective: Searching for information supported by a commonly agreed semantic enterprise language delivers the results which are making sense in a certain sales context. This is something a classical search approach can’t deliver.
Best regards,
Paul Krajewski
See also:Consulting
Content Nuggets
Document Generation
Knowledge Management
Positioning
Sales Enablement
Sales Web
Single Sourcing
Paul – liked the article, and your easy on the eyes as well
[...] be used), but it also helps to focus on the important topics when optimizing your texts and their tags for the indexing by the search. What I mean by this is that a search term that led to zero results [...]
[...] be used), but it also helps to focus on the important topics when optimizing your texts and their tags for the indexing by the search. What I mean by this is that a search term that led to zero results [...]
[...] about implementing a Social Media strategy for sales should think about, is to create and maintain an enterprise context. Then collaboration can take place within this context and will add greater value to a broader [...]
[...] about implementing a Social Media strategy for sales, should think about, is to create and maintain an enterprise context. Then collaboration can take place within this context and will add greater value to a broader [...]
[...] None of the stakeholders “owns” this more than the others and the portal just helps to filter by sales step, region, industry vertical, content type, etc… to make visible whether the sale [...]
[...] None of the stakeholders “owns” this more than the others and the portal just helps to filter by sales step, region, industry vertical, content type, etc… to make visible whether the sale [...]