Source (2009): IDC
of all unsuccessful client deals could have been won, if the salesperson had been better informed and had acted more client-oriented.
Source (2009): IDC
of sales people are only poorly prepared or not prepared at all at initial meetings.
Source (2009): IDC
of sales people should be better informed about client-specific requirements and goals.
Source (2009): IDC
of sales pitches are too generic.
Forrester says: Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to have a valuable conversation with the right set of clients.
IDC says: Sales enablement is the delivery of the right information to the right person at the right time and in the right place.
We say: Sales enablement delivers methods, processes and tools which ensure that your organization's sales people are equipped with the knowledge they need to win deals.