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IT systems can be grouped into two main categories: transactional and informational. On the transacational side customer relationship management (CRM) or supply chain managment (SCM) systems can be found. Those have helped companies to optimize their transactional business processes significantly over the last years. Ideally, a Business Intelligence (BI) layer provides your management with an end-to-end insight into relevant data points from these systems to model metrics or forecasting.
On the informational side of the IT landscape, usually the intranet provides a lose access layer bracket around a huge variety of different databases, portals or team rooms. In the area of sales, for example, most companies have client reference databases, market & competitive intelligence repositiories, product information & training sites as well as project team rooms - to name just a few. All of these systems are organized differently, may contain redundant information and are hard to search. As a result, many sales people are lost in this inconsistent information landscape.
BizSphere Sales Enablement provides a semantic integration layer for the numerous different sales information systems available to sellers within an enterprise. A certain context for all relevant information from the various source sytems can be presented and gets defined by the information architects and portfolio managers. Within this context, information can be arranged according to the sales process or specific client situations - enabling the sellers to find the right information for a successful client conversation as effectively as possible.
